The three numbers
- Where people come from: Google, Facebook, directly or from another site. That is how you see which channel is worth the money.
- How many of them send an enquiry. This is the number that matters. A thousand visitors without a single enquiry means something along the way is getting in the way.
- Which pages they look at. If everyone goes to “Pricing” and leaves, something is probably missing there.
What about cookies?
In the European Union analytics is switched on only after the visitor agrees. We make the banner honest and unobtrusive, and the data is still enough to draw conclusions.
How often to look
Once a month is enough. Daily spikes are noise. The monthly direction is what decisions are based on.
How we fix it
We set up Google Analytics 4 with cookie consent, track enquiries and calls, and every month tell you in two sentences what the numbers show.
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