My website doesn't look good on a phone: what to do

Why it matters

Google rates websites by their mobile version first. A site that looks good only on a computer loses both visitors and rankings.

The five most common problems

• The text is so small it has to be zoomed in with your fingers.
• The buttons and links are small and squeezed next to each other.
• A table, photo or banner sticks out of the screen and the page slides sideways.
• The phone number can't be dialled with one tap.
• A pop-up covers the content and is hard to close.

How to check for yourself

Open the site on your phone and do what a customer does: find a service, a price and a phone number. If something annoys you, it annoys them too.