What Google actually does
When someone types “roof repair Sofia”, Google picks, in a fraction of a second, the ten pages that answer best. It looks at whether the page says exactly that, whether the site opens quickly on a phone, whether other sites mention it and whether people stay on it.
The four most common reasons you are not there
- There is no separate page for the service. If everything sits on one “Services” page, Google doesn't know which one to show you for.
- The titles say nothing. Nobody searches for “Home” or “Welcome”.
- The site is slow on a phone. Most searches come from phones and Google knows it.
- You have no Google Business Profile. Without it you don't appear on the map, and in local searches that is where most people click.
How long it takes
Technical errors get fixed in days. New pages start showing up after a few weeks. Rankings for highly competitive terms grow over months, but every fixed error brings visits from day one.
How we fix it
We do a free audit: we review your site and tell you which three things to fix first. Most of them we fix within a week.
Free audit of your website